PowerUs Growth Experience

Boosting user acquisition and conversion for a job platform tailored to professional craftsmen.

Acquisition
Growth
SaaS
B2C

Company

PowerUs

Role

User research / UX design

Year

2022

Summary

I supported the growth team in optimizing key user journeys to upscale registrations. PowerUs is a job platform for professional craftsmen. My work focused on high-impact areas such as user acquisition, onboarding, the salary checker, and landing page flows. By identifying friction points and redesigning these touchpoints, we aimed to create a seamless experience that improved conversion rates and increased sign-ups.

Process

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Outcome

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Other work

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